Lloyd International’s total localization solution helps global manufacturer of Industrial Controllers to double sales in Germany

The issue
When a leading US manufacturer of industrial automation control products promoted its new programmable controller at Hannover Fair, it saw an opportunity to expand market share in a highly competitive market. The company recognised, however, that to capitalise on the strong interest shown by potential customers, both the hardware and software would have to be localised for German-speaking operators.

The solution
Lloyd International’s extensive experience in this field enabled us to provide a total localization solution with minimal technical support from the client.

The project comprised four key stages:

	Resource files: translating the menus, dialog boxes and strings in the resource files, resizing the user interface forms, and selecting menu hot keys
	Product screen shots: recreating new screenshots showing German text, and transferring hot spots for links within the help files
	Online Help files: incorporating the German screenshots into the online Help file, so ensuring that the subsequent translation of the Help file matched actual menus, messages and dialog boxes
	Translation of user manuals: utilising Translation Memory tools for maximum consistency and cost benefits

The benefits
By fully localising its programmable controller, the company was able to launch the product as if it had been made in Germany, doubling sales in the first 12 months. It is now considering localization for the French, Italian and Spanish markets.

Making use of the latest powerful translation software, such as translation memory, Lloyd International substantially reduced the costs of translation and ensured maximum consistency.

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