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Product localization case study

Challenge

When a leading mobile phone manufacturer was launching a new product simultaneously across Europe, Asia and America, in 22 different languages, the company was looking not just for a language provider but a total documentation and localization service.

In an industry where time-to-market is crucial, it was essential to accelerate the translation process while maintaining the highest quality.

Approach and solution

Lloyd International Translations (LIT) provided the following software and documentation solutions:
• Created source documents in FrameMakerTM to obtain maximum efficiencies and cost savings during the translation process
• Designed graphics and fonts
• Localized menus, messages, prompts and graphics within the phone software, using in-country native speakers
• Translated technical and commercial documentation, including user guides, warranty leaflets and marketing materials
• Formatted documents after translation
• Provided high-definition, colour-separated PDFs ready for printing

Results and benefits

Instead of having to deal with six or seven different suppliers, the client received a complete, end-to-end service from LIT.

This streamlined, quality-controlled process ensured that the product launch dates were met, resulting in a strong competitive advantage and increased revenues for the client.